Taking good pictures of your home for sale or rent is one of the most important things you can do to find the right owner for your property. The National Association of Realtors states that nine out of ten prospective buyers start their search online. They also state that 98 percent of home buyers who search online cite photos as the most useful features of real-estate websites. Here are five tips to get you started.
- ¬†Let’s start with the most obvious (yet often ignored) advice: Clean and tidy the home! Be sure unmade beds, dirty dishes, smudges and clutter are not in your pictures.
- Optimize the pictures you choose for viewing on the web. This can take some practice, but you want to try to capture enough detail that a viewer can take in the essence of a room without including so much detail that you leave them squinting.
- Show the best of your home. It’s not a great idea to post a picture of every room in your house. Just like a conventional advertisement, you want to hook perspective buyers into visiting and looking in person.
- If you can afford it, have a professional help you with your staging and photography. If you can’t, try to give a straight-forward representation of what your home has to offer. This is not an appropriate time for artistic photography, distorting lighting or special effects. Also remember, architecture is much more important than your decorating skills, so be sure you’re focusing on the home and minimizing the distraction.
- Include at least one great exterior shot and try to exclude your vehicles, overwhelming hedges, toys or lawn equipment and walkways.
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